2025, Vol. 7, Issue 8, Part A

Author(s): Raghavenra L.

Abstract:

Development has been taking place in Indian Rural Banks to increase technology in banking. By using technology in banking helps to control corruption and it also saves customer’s time and money. New technology used in rural banking helps customers to change their attitude towards banking system. This paper will provide insight to bank about the technology adopted by Indian Banks to support customers and continued service in Rural Banking.

This study will helps how changing mindset of banking business will help rural people in banking sector. How technology used in banking helps rural population for their survival in agriculture, Household Industry, Self Employment, Trade and Commerce, Marketing, etc.The use of technology has brought a revolution in the work style of the banks. It helps to increase the trust and confidence of the people about rural banking system.

Opening rural branches in banking helps people very much. It is very easy to them to have close contact with banking system. Banking technical information is very essential for rural people especially illiterate and unorganized worker. New technology helps rural people create quick information about government schemes, Banking schemes, loan facilities, repayment of loans, all information will get easily by using technology.

Today technology being the main driving force for rural banking customer to sit back at home and operate their accounts without walking in to the banks for anything and everything. As the advancement of technology has take place with the immense use of internet, mobile an Online bill payments, banking sector in rural India has new development.

Rural banking in India has been follow technology. But it faces some problems. A majority of banks situated in remote areas where regulation of supply of electricity is a major problem. Network problem also slow down the work. It creates long line in the bank. Because of problem of network youths cannot use mobile banking internet regularly. Quick precautionary measures should be taken for improving technology in rural banking.

There should be create awareness regarding the how to use mobile banking, internet banking, How to use ATM, etc. to the rural people. Programme should be conducted on this ground. This paper provides brief information about this.

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