2025, Vol. 7, Issue 7, Part B

Author(s): Dr. Kumari Rupa

Abstract: The rise of social media has radically transformed literary culture in the twenty-first century. Platforms such as Twitter (now X), Instagram, Facebook, and Wattpad have reshaped how literature is produced, circulated, and consumed, while also creating new modes of storytelling and forms of reader engagement. This paper examines the interplay between social media and literature, focusing on how digital platforms blur the boundaries between writers and readers, democratize literary production, and foster participatory cultures. It analyzes phenomena such as microfiction, “Twitterature,” Instagram poetry, and fanfiction communities, alongside the rise of self-publishing and digital book marketing. The paper also explores how traditional authors, including Margaret Atwood and Salman Rushdie, have embraced social media to engage audiences, while digital-native writers such as Rupi Kaur and Anna Todd have built global readerships entirely through online platforms. At the same time, it highlights critical concerns: the commodification of literature, the decline of sustained reading practices, and the potential for cultural homogenization. Ultimately, the paper argues that social media has not diminished literature but transformed it, creating hybrid forms of storytelling that reflect the participatory, interactive, and fragmented nature of digital culture.

DOI: 10.22271/multi.2025.v7.i7b.833

Pages: 136-139 | Views: 321 | Downloads: 231

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