A descriptive study based on gender pricing in context of pink tax
Author(s): Geetanjali, Somya Angel Rao and Priya Rao
Abstract: The pink tax refers to an alleged empirical regularity that goods sold to women are more expensive than the counterparts marketed for men. This paper is evident for price disparity for Personal care products targeted at gender biasness. Women’s products are more expensive in Some categories (example - deodorant’s) and less expensive in others (example - razors).Further, in a comparison of women and men products with the same active and inactive Constituents, the women’s variant cost less in five out of six categories. The pink tax affects More than just the price of a single item it affects more than just an additional expense. Therefore, the intention of this paper is to assess the knowledge and awareness regarding Pink Tax among the customer. A Descriptive study is conducted based on secondary data from various sources including websites, journals, reports etc. The pink tax has a tendency to widen Economic disparities among males and females outside of the consumer market. Numerous Nations have previously done away with their taxes on feminine hygiene products, such as Kenya, Australia, and India. Except in a few US states, there aren’t many official regulations or rules pertaining to the pink tax. Businesses must embrace open pricing practices and accept Responsibility for their activities. The pink tax will be eliminated, which will advance Gender Equality.
Geetanjali, Somya Angel Rao, Priya Rao. A descriptive study based on gender pricing in context of pink tax. Int J Multidiscip Trends 2025;7(2):76-80. DOI: 10.22271/multi.2025.v7.i2b.600
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