2025, Vol. 7, Issue 11, Part A

Author(s): Swati Verma, Nikita Udenia, Deepak Kumar and Pravesh Daksh

Abstract: The present study aims to analyse tourists’ perceptions, awareness, and behaviours related to sustainable waste management in Rajasthan. The primary objective of the research is to examine how Environmental Awareness of Tourists (EAT) and Visitor Pro-environmental Behaviour (VPEB) influence Tourist Satisfaction (TS) and Destination Image (DI) within the framework of sustainable tourism development. Primary data were collected through a structured questionnaire distributed among domestic and international tourists visiting major destinations such as Ajmer, Jaisalmer, and Mount Abu. A total of 180 valid responses were obtained using a convenience sampling method. The findings of the linear regression analysis revealed that environmental awareness among tourists has a significant and positive impact on both Tourist Satisfaction and Destination Image, indicating that higher environmental consciousness among visitors leads to more satisfying and responsible tourism experiences. Moreover, the hierarchical regression analysis confirmed that Visitor Pro-environmental Behaviour significantly mediates the relationship between Environmental Awareness and Tourist Satisfaction, suggesting that eco-friendly behavioural engagement enhances tourists’ overall experience.

Pages: 09-14 | Views: 76 | Downloads: 63

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