2024, Vol. 6, Issue 12, Part B

Author(s): R Ganesh Kumar and S Thirisha

Abstract: The purpose of the study is to understand how the Automation and Artificial Intelligence is used in banking sectors, its impacts, how they are infused. The infusion of Artificial Intelligence (AI) into the financial sector is modified to conventional banking activities by improving operational efficiency, bolstering security, enhancing the customer experience. This research explores the varied applications of AI technologies, such as machine learning, natural language processing, and robotic process automation, within the financial sector. It highlights key areas such as AI powered customer support via chatbots and virtual assistants, the use of predictive analytics for fraud detection, the provision of tailored financial services, assessment of credit risk, and the automation of regulatory processes. The research looks into how these advancements are streamlining operations, cutting costs, and tackling issues concerning data privacy and algorithmic fairness. Furthermore, it explores the future possibilities of AI in transforming banking services, while stressing the importance of maintaining an ethical and transparent approach to AI implementation. The results indicate that AI is not just improving operational effectiveness but also facilitating strategic decision-making, providing a competitive advantage in the growing digital banking environment.

DOI: 10.22271/multi.2024.v6.i12b.543

Pages: 105-108 | Views: 85 | Downloads: 31

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