Tea tourism, the way forward to promote agritourism in the state of Assam: prospects and challengesAuthor(s):
Chandan Jyoti BezborahAbstract:
Assam is a diverse state with a lot of tourism potential. It is filled with deep Wildlife, Cultural Heritages & monuments, and various other natural flora and fauna. However, Assam as a tourist destination somehow has not been able to mark its presence on the global tourism map so far. Though the government has recently adopted various steps to rejuvenate the tourism of the state, however, one major sector it has disregarded is the potentiality of Agritourism. Agritourism is a by product of Community-Based Tourism, where the tourists can get first-hand experience by involving themselves with the host community. While there are various community-based tourism products, Agritourism focuses on the agricultural aspect of the host community.
This study focuses on the Tea sector of the agricultural aspects of the state. Tea in Assam is one of the major contributors to its economy and employment. With more than 800 major Tea estates, Assam has the highest potential to develop itself as a Tea Tourism destination in the nation. To take a little inspiration from, we may look at the European countries, especially France and Italy, where they have turned their vineyards into major tourist destinations. The tea gardens of Assam have too many things to offer to the tourists. Starting from the hundred-year-old Bungalows, and lush green lawns to the highly spread beautiful tea plants, these gardens can revamp the tourism scenario of Assam if properly planned and executed.
This study hence will try to focus on the potentiality of tea tourism in the state and will discuss various approaches that could uplift the same. It will also discuss the challenges that tea tourism is currently facing and list out few solutions to eliminate those challenges. As Tea tourism is a byproduct of community-based tourism and Agritourism, it has all the potential not only to develop the tourism of the state but also the host community of the place. DOI: 10.22271/multi.2023.v5.i9a.330Pages: 01-04 | Views: 127 | Downloads: 36Download Full Article: Click Here
How to cite this article:
Chandan Jyoti Bezborah. Tea tourism, the way forward to promote agritourism in the state of Assam: prospects and challenges
. Int J Multidiscip Trends 2023;5(9):01-04. DOI: 10.22271/multi.2023.v5.i9a.330