2023, Vol. 5, Issue 10, Part A

The present study was conducted on 120 women dairy farmers selected from 8 villages of Mathura district to assess the effect of information seeking behavior with constraints analysed by dairy farmers. The data were collected through pre-tested structured interview schedule by holding personal interview with the dairy farmers during 2016-17, the result revealed that information seeking behavior in personal localite category it was found 41.67 per cent, in personal cosmopolite category it was found 50 per cent, in impersonal cosmopolite channel category 48.33 percent. And Constraint is something that imposes a limit or restriction or that prevents something from occurring. Thus the constraints perceived by the respondents was measured as cognitive constraints, institutional constraints, input constraints, extension services, feeding constraint and breeding constraints, marketing constraints. Constraints perceived by the farmers were that majority of respondents 84.90 per cent perceived constraints in institutional category, 80.49 per cent had perceived constraints in extension services, 70.18 per cent had perceived constraints in marketing ranked III, 68.25 per cent in cognitive category ranked IV.