2022, Vol. 4, Issue 2, Part C

A typical agricultural value chain covers all the actors along the chain and involves the whole range of activities that are required to transform a product from the initial input-supply stage, traversing through various phases of production, reaching markets and finally delivering goods to consumers. Such value chains cannot work in isolation and requires support not only from vertical players but also horizontal actors. The present article is an exploratory and descriptive study of the agricultural marketing value chains in the Indian context.