A study on digital infrastructure and consumer adoption trends in Indias E-commerce sector: Pre-2020 growth and structural challenges
Author(s): Mahesh V Shitole and Vrushali M Shitole
Abstract: This research case studies the connection between electrical infrastructure and e-trading in India from 2009 to 2017. It makes use of secondary data to determine change in market value, tendencies of shifts in technology, and increases in internet subscribers. Mobile broadband stays the key influence, as more than 65 percent of people have access to the internet, and the growth is at the rate of 8.8 in every quarter. Wireless data consumption has drastically changed with the introduction of 4G technology, and it has impacted the structural and behavioral levels of access. The e-commerce sector developed to USD 28.5 billion last year; in 2009, it attained USD 3.8 billion, and in 2013, it got to USD 12.6 billion. Compared to older and younger nationalities, the overall readiness in various regions and sectors is high with a composite score of 82.7 on the Digital Readiness Index. The outcomes are important to stakeholders who may wish to improve on the performance of India in the global e-commerce platforms before 2020.
Pages: 358-363 | Views: 561 | Downloads: 112Download Full Article: Click Here
How to cite this article:
Mahesh V Shitole, Vrushali M Shitole. A study on digital infrastructure and consumer adoption trends in Indias E-commerce sector: Pre-2020 growth and structural challenges. Int J Multidiscip Trends 2021;3(1):358-363.
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